Earlier on this blog I wrote about the AmCham Outlook event ‘Can CSR Kill Your Competitiveness’. One of the questions that came up during that event was whether CSR was a luxury Latvian companies can ill afford when struggling for survival. In this TED Talk Ray Anderson, founder and chairman of a globally leading, formerly petrol intensive, carpeting company, explains the ethical necessity, but maybe more convincingly, the business logic of sustainable operation and production. Cost reduction, sales increase, economic crisis survival; all achieved by managing his business according to the statement: Take nothing, do no harm.
Note: for a full text of the poem he reads at the end of his talk, see the TED blog.